Marketing Tips for Buyers and Sellers- Did you know?

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Marketing Tips

Did You Know that when you enter a shopping mall you are most likely to turn right thus marketers position their more expensive items on the right side when you enter the store?

  • Did You Know that vegetables and fruit stalls are usually right in front of the entrance door when you enter a store? To most customers, this doesn’t make sense because it is better to buy fruits and vegetables last so that you can put them on top of things already in the shopping cart.

Nobody wants their tomatoes or apples squashed by the weight of a dish washing soap or pack of coke cans. However, marketers don’t care much about that. The vegetables and fruit stalls are usually right in front of the entrance door when you enter a store because you are more likely to buy biscuits, soda, chocolates if you buy vegetables and fruits first. its unconscious but it’s true.

  • Did You Know that when you are sent coupons, it may look like everyone got the same but most times, it is personalized based on information gathered by the stores from previous shopping’s when you use your credit or debit cards to pay at the store or when you shop online? 

There are powerful computers that analyze your data including your age, sex, where you live, where you work etc. It is also possible to know whether you are pregnant, planning for a wedding, just divorced or single based on data analyses derived from your shopping pattern.

If you didn’t know, now you do!

Published by

Dr. Deji Daramola

Dr. Deji Daramola is a Canadian based Family Physician with training and expertise in Family Medicine. He also has an MBA and a Doctorate in Strategic Leadership. www.drdarams.com