Gone are the days when businesses relied on traditional business intelligence-based hindsight reporting. These days successful businesses employ sophisticated predictive models. They look at historical transactions and incorporate the pertinent variables, thereby enabling a more accurate forecast of potential churn and customer loyalty.
You don’t have to be a guru in the field of statistics, there are qualified analytics professionals available to help. In fact, recent studies show that these professionals are in great demand, and can command high salaries for specialized skills. 
The goal of analytics is to improve businesses by gaining knowledge which can be used to make improvements or changes thereby gaining a competitive edge. In that regard, companies use data received to their advantage through automating processes, gaining insight into their target market and improving overall performance using the feedback readily available.
Successful companies use analytics as a business strategy. They have access to a massive amount of data on their customers; names, addresses, payments and search histories are all filed away in the data bank. This information is then used for marketing and improving customer relations. This allows for a faster, more efficient customer service experience.
More and more, successful companies are the ones who take advantage of the huge volumes of data available that relate to their business out there. These companies are getting more adept at data acquisition and are relying increasingly on analytics professionals to help them mine the data for business insights to drive strategic growth.
The opportunities are out there, you should employ analytics to advance your business.
